Privacy Policy
 

Last updated: 14 October 2026
 

At DataFormatter, privacy isn't just something I write about — it's something I take seriously.
 

This policy explains how information may be processed when you visit this website, why that processing takes place, and what rights you have.
 

My approach is simple: transparency, minimal data collection and respect for your privacy.
 

1. About DataFormatter

DataFormatter (dataformatter.com & dataformatter.ai) is an independently maintained, non-commercial information resource based in the United Kingdom.
 

The website shares articles, practical insights and educational content relating to data, technology, automation, artificial intelligence and governance.
 

It is maintained by Karl Williams, who is responsible for the website and any personal data processing undertaken on its behalf.
 

For privacy enquiries, contact info@dataformatter.co.uk.
 

2. Information We Process

DataFormatter does not actively request personal information from visitors to access its published content. You do not need to register, create an account or provide personal details to browse the website.
 

However, some technical information may be processed automatically when you visit, including:

• IP address and approximate location derived from it.

• Browser, device and operating system information.

• Pages visited and basic website usage information.

• Information required for website functionality, security and cookie preferences.
   

This information may constitute personal data even where it does not directly identify you by name.

If you contact DataFormatter by email, the information you voluntarily provide will be used to handle your correspondence.
 

I do not sell visitor information or use it to build advertising profiles.
 

3. Why Information Is Processed

Technical information is processed only where appropriate to:

• Deliver and maintain the website.

• Protect its security and prevent misuse.

• Understand website performance and improve published content.

• Respond to correspondence initiated by visitors.

• Meet applicable legal obligations.
   

Where UK GDPR applies, the primary lawful basis for routine website operation, security, relevant analytics and handling enquiries is legitimate interests under Article 6(1)(f).
 

These interests are to maintain a reliable and secure information resource, understand its effectiveness and respond to people who make contact.
 

Where processing requires consent, including certain optional cookies or tracking technologies, consent will be requested separately. Processing required by law relies on the relevant legal obligation.
 

4. Cookies and Website Analytics

DataFormatter uses Wix Studio to host and operate this website.
 

Wix may use essential cookies and similar technologies to support website functionality, security and visitor preferences.
 

Wix Analytics may also process information about website visits, such as page views, traffic sources and device types, to help understand and improve the site.
 

Optional cookies and tracking technologies are subject to the applicable consent requirements. Certain limited statistical technologies may be used without consent where permitted by UK law and where the required safeguards and objection mechanisms are provided.
 

Where cookie preferences are offered, visitors can manage their choices through the website's cookie controls. Browser settings can also be used to restrict or remove cookies.
 

5. Hosting, Sharing and International Transfers

DataFormatter is hosted using Wix Studio, provided by Wix.com Ltd. and its associated service providers.
 

Wix may process technical visitor information to deliver, maintain, analyse and secure the website.

Information may be processed or stored outside the United Kingdom. Where UK data protection law requires safeguards for international transfers, applicable adequacy arrangements or contractual protections are used.
 

Further information about Wix's data handling practices is available in its Privacy Policy and Trust Centre.

DataFormatter does not sell visitor information or share it with third parties for its own advertising or marketing purposes. Information may be disclosed where required by law.
 

6. Data Retention and Security

DataFormatter does not maintain a separate database of registered website visitors.

Technical information processed through Wix is retained according to the relevant service settings, retention arrangements and legitimate operational requirements.
 

Any correspondence received directly is retained only for as long as reasonably necessary to address the enquiry, manage relevant follow-up or meet legal obligations, and is then deleted when no longer required.
 

DataFormatter uses Wix's hosting infrastructure and available security features to help protect information from unauthorised access, loss or misuse.
 

No online service can guarantee absolute security.
 

7. Your Privacy Rights

Where applicable under UK data protection law, you have the right to:

• Request access to your personal data.

• Request correction of inaccurate information.

• Request deletion of information.

• Request restriction of processing.

• Request data portability where applicable.

• Withdraw consent where processing relies on consent.
   

Your right to object: You may object to processing based on legitimate interests, including relevant analytics processing, in accordance with your rights under UK GDPR.
 

To exercise your rights or raise a privacy concern, email info@dataformatter.co.uk.

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.
 

8. Changes to This Policy

This policy may be updated to reflect changes to the website, its technologies or applicable data protection requirements.
 

The date at the top of this page identifies the latest revision.
 

My commitment

DataFormatter exists to share knowledge, not to collect personal information.
 

I aim to keep data processing limited, proportionate and transparent — applying the same practical privacy principles that underpin the content we publish.